Climate communication toolkit (m.T)

Communicating about climate to non-scientists is hard.   Most people find the topics complex and unfamiliar.   Often, an apt metaphor or quote can go a long way toward helping your audience focus, grasp the concept, and remember your point.

But coming up with “sticky” messages is itself a challenge.  Where can you turn?   Don McCubbin and I created ClimateBites.org to meet this need.  We collect the best climate metaphors, quotes, and soundbite, then add graphics and science links.

http://www.skepticalscience.com/Introducing_ClimateBites.html