Media is part of the fight against climate change (m.T)

'Many government initiatives fail because they do not invest in effective communication, and policymakers see the media only as a channel for promoting their own message.'

http://www.scidev.net/en/science-communication/policy-briefs/media-is-part-of-the-fight-against-climate-change-1.html?utm_source=link&utm_medium=webfeed&utm_campaign=en_sciencecommunication#.TkI8RnJ0sVI.twitter