Science sells
To transform research results into practice is the basic challenge for mountain.TRIP. We develop innovative examples of science communication. The four “Science sells” videos show a non-standard use of video and animation techniques to communicate research projects and their results.
What?
Four video clips in which project leaders of research project 'sell' their project to you. They pitch their project in a short video clip.
All videos produced byMichael Philipp, Bern, Switzerland http://www.michaelphilipp.net/
Why?
We wanted to show that it is possible to make attractive project video's while telling about the content of the project as well. Usually project videos focus on content which often means the videos are quite long and they lose their attraction. We all know the movies in which a project leader stands into a field and talks about his or her project. In these four “Science sells” videos we show a different way of using video to both sell a project and inform about the content.
For whom?
The video-clips are aimed at a broad audience: scientists, practitioners, and communicators.
How?
The movies were produced by a video professional. He gave the project leaders the assignment to sell their projects to the camera and edited the material later to these movies.
The work of the video producer had two objectives:
A. produce visually attractive clips, so that people stop to watch just for the visual pleasure of it;
B. convey the key message with respect to the relevance and the outcomes of the projects in a concise and memorable way.
PLEASE VOTE
Which project leader succeeds best in selling his or her project?
